Im Tirtzu is a non-profit organization that works to strengthen and advance the values of Zionism in Israel.
Im Tirtzu was established in 2006 after the Second Lebanon War by Israeli intellectuals, students and IDF reservists. Im Tirtzu‘s main objectives focus on working towards a renewal of the Zionist discourse, Zionist thinking and Zionist ideology, to ensure the future of the Jewish nation and of the State of Israel and to advance Israeli society in coping with the challenges it faces.
A major portion of Im Tirtzu’s efforts is devoted to combating the campaign of delegitimization against the State of Israel and to providing responses to post-Zionist and anti-Zionist phenomena.
Im Tirtzu operates twenty branches at universities and colleges throughout Israel, based on the understanding and the recognition of the fact that the student population plays an integral role in the future of Zionism and Israel.
In recent years, Im Tirtzu has become one of the most important and influential organizations in the Israeli public arena. The movement maintains close ties with various actors in the Israeli political sphere, and its representatives have access to decision makers and high-ranking government officials in Israel. The movement’s reports and activities have become an important instrument in the formation of public opinion and in policy formulation by various parties in Israel.